How We Help Clients

Our diverse experience and close collaboration with industry provides us with an opportunity to provide consulting services with focus on clients’ critical issues of Product, Market and/or industry.

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Market Analysis

Market Scoping:

  • Viability projects to understand the dynamics of a particular field/product.
  • Identification of growth patterns, key players and impact of new entrants.

Market Sizing:

  • In depth market study for determining the TAM, SAM and SOM.
  • Demand and Supply mapping for current market players along with Gap Analysis.
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Product Analysis

New Product Launch:

  • Extensive Go-To-Market plans covering aspects of placement, pricing, channel management and sales force management for institutional and retail sales.
  • Forecasts and trends with a focus on maintaining optimum inventory levels.

Product Market Fit:

  • Market survey to determine application, customers, competitive products and their market shares.
  • In house testing of products at KPDC as well as plant scale trials for comparative analysis of
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Industry Analysis

Value Chain Analysis:

  • A comprehensive value chain analysis with a focus on understanding the competitive advantage (if any).
  • Analysis with a focus on reducing waste (time, resources etc.) to deliver superior value in the market.

Feasibility Study:

  • An all-inclusive study of a project to understand current market dynamics, trends and forecasts, demand numbers at customer level, competitive landscape, product recipes along with a detailed value chain analysis to achieve competitive advantage.
  • Real life case studies of existing players backed with granular level customer/product/application data to improve the learning curve for new players.

Our Team

Muhammad Rooman Sarfraz
Chief Executive Officer (CEO) & Founder

Founder of KPDC Group having indeed versatile experience of over 2 decades in Pakistan & Middle East including corporate decisions, managing overall operation of the company, expanding and driving profitability.
"Exclusivity is key to success"

Haseeb Ahsan
Chief Operating Officer (COO)

More than 20 years of experience. Key Areas of expertise – Paper, Packaging & Allied Industries.
"Designing & implementing business operations for maintaining & driving operations results"

Madih Ali Ahmad
Chief Financial Officer (CFO)

Enriched experience in developing company budgeting, accounting & auditing functions.
"Financial management steers company prosperity."

Bilal Muhammad Yaseen
Director - Admin & Planning

Having more than 10 years experience in strategic planning for organization. Collaborates organization operations & process to ensure strategic initiatives.
"An eye for Planning & Forecasting is key to success"

Muhammad Amin
Director - Technical Foods

With over three decades of extensive experience in blue-chip companies Research & Development within the food industry.
"Food connects soul, so ensure purity with quality"

Suhaib Rashid
Director – Sales & Marketing

With over 16 years of experience in the Food and Beverage industry, Suhaib Rashid is skilled in data mapping and analysis, driving efficiency in the company’s marketing strategies. He believes that
"Data mapping & analysis leads to efficiency."

Muhammad Halim
Director – Technical Chemicals

With more than 25 years in Research & Development in the Coating Industry, Muhammad Halim emphasizes the role of R&D in sustainable business growth. His approach is guided by the idea that
"R&D determines your growth with sustainability."